About Us

Visit us at our brand NEW showroom: Pacific Signs & Lighting located at 3195 Cleveland Ave, Santa Rosa, California.  Steve Steinberg started the company in 2006 and remains as head creator of each and every sign.  RIck Vegaz took over the business in August 2020. Steve and Rick have been working together for over 15 years. Combined they have over 45 years of experience in building signs in Santa Rosa, you are sure to have seen our signs all over town.

Our signs are manufactured to Underwriters Laboratory Standards, and we are the only local company with this certification.  This means that if you need a lighted/electrical sign, most likely we are the only local shop that can build it in-house which saves you on unnecessary price markups.

We use the most modern software and computerized tools to assure our customers of the highest quality products and designs. Our expertise and pride in our workmanship ensures that every sign will meet or exceed the codes and criteria of your community building standards as well.


Our Mission

To inspire people and businesses through the power of a beautiful light up sign. We have worked with some of the most iconic brands in the world and our local hometown hero’s. We are happy to be a part of our community!


Happy Clients


Beautiful Signs