About Us

Visit us at our brand NEW showroom: Pacific Signs & Lighting located at 3195 Cleveland Ave, Santa Rosa, California. Pacific Signs & Lighting is also known as Santa Rosa Sign Shop. Steve Steinberg started the company in 2006 and remains the head creator of each and every sign.  RIck Vegaz took over the business in August 2020. Steve and Rick have been working together for over 15 years. Combined they have over 45 years of experience in building signs in Santa Rosa, you are sure to have seen our signs all over town.

Our signs are constructed in accordance with Underwriters Laboratory Standards, and we are the only company in the area to have received this certification from them. Therefore, if you require an illuminated or electrical sign, we are most likely the only local store capable of producing it in-house, saving you money by eliminating the need for additional pricing markups.

We make use of the most up-to-date software and computerized equipment to ensure that our customers receive the highest-quality goods and designs possible. Our knowledge and pride in our work ensure that every sign meets or exceeds the codes and criteria of your community-building standards as well. Contact us today to learn more about our services.


Our Mission

To inspire people and businesses through the power of a beautiful light up sign. We have worked with some of the most iconic brands in the world and our local hometown hero’s. We are happy to be a part of our community!

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Santa Rosa Sign Shop